American Heart Association Child Nutrition Quiz

Client: American Heart Association for M+R Strategic Services
Role: Design Direction, Design, Flash Implementation
Tools: Photoshop, Flash


Elements of Living Magazine

Client: Elements of Living Magazine
Art Direction: Pure + Applied and Jessica Moats
Role: Design, Photo Editing
Tools: Photoshop, QuarkXPress


Nerve.com Website Redesign

Nerve.com is an online magazine founded in 1997 that is dedicated to sex, relationships and culture. It publishes articles, fiction and photography devoted to sex and relationships, and interviews and criticism regarding film, music, books and television. When it launched, Nerve.com’s revenue streams consisted of three main outlets: personal ads, Premium-area subscriptions and licensing (books, games and the like). The previous design stages of the Nerve.com website reflected just that – large, enticing images encouraged readers to sign up for Premium accounts and personals profiles.

However, the online magazine landscape has changed drastically since 1997. With the advent of blogs and a great number of do-it-yourself Content Management Systems, surviving in an online publishing environment means that you need the traffic numbers, and thus, advertising dollars to support your site. One can no longer rely on a subscription-based model. And so, in June 2009, Nerve.com was reorganized and redesigned drastically to make the user experience more streamlined. There was less emphasis on having many images on the site (thus making the site load faster into the browser). In the past each section of the Nerve.com site had its own design style standard; all sections are now streamlined with a universal top menu system for increased familiarity in navigation.

Client: Nerve.com
Role: Wireframing, Design Direction, Design, Flash Implementation
Tools: Photoshop, Illustrator, Flash, Dreamweaver, WordPress
Coding Languages: XHTML, CSS, Javascript (JQuery), XML, Flash ActionScript


Sid the Science Kid Quiz

Client: PBS KIDS for Babble.com
Role: Design Direction, Design, Flash Implementation
Tools: Photoshop, Flash


Stolichnaya Vodka Microsite

Client: Stolichnaya for Nerve.com
Role: Design Direction, Flash Programming and Implementation
Tools: Photoshop, Flash


Adore Floral, Inc. Website

Client: Adore Floral, Inc.
Role: Design Direction, Design, Flash Coding and Implementation
Tools: Photoshop, Flash